About The Project

Built to help Arkansas towns and local businesses get discovered.

Natural State Tourism Project is a privately owned Arkansas-based tourism network focused on helping travelers discover local places while giving small businesses stronger online visibility.

Our Mission

Growing Arkansas tourism with modern local guide websites.

We’re focused on building useful, community-driven tourism guides that help people find towns, restaurants, lodging, attractions, outdoor recreation, shops, and small businesses across Arkansas.

The goal is simple: make Arkansas easier to explore while helping local businesses show up better online for people already planning trips, weekend visits, and local experiences.

Founder

Built by someone with deep Arkansas roots.

Natural State Tourism Project was founded by Jake Howard, with family roots in Arkansas stretching back generations to the Civil War era and family land still connected to the Amity area today.

The project started from a simple idea: Arkansas has countless local businesses, towns, restaurants, attractions, cabins, and outdoor destinations that deserve better online visibility and modern tourism-focused presentation.

Beyond tourism guides, the larger goal is helping Arkansas businesses gain exposure in multiple ways through stronger digital presence, local discovery, and modern web platforms.

Path Forward

Continuing to grow the network one Arkansas town at a time.

The current focus is building out stronger, more complete local guides while continuing to expand the network across Arkansas.

Finish expanding Hot Springs into a large-scale tourism guide with broader lodging, food, attraction, and business coverage.

Continue filling out Glenwood and Mount Ida with stronger local content, outdoor recreation coverage, and featured businesses.

Explore more niche local ideas and opportunities for Amity while keeping the guide community-focused.

Build the future Murfreesboro guide around Crater of Diamonds, tourism, lodging, food, and local attractions.

Expand featured business pages and tourism partnerships across the network over time.

Keep building a modern Arkansas-focused tourism network designed for long-term growth and local discovery.

Independent & Transparent

Privately owned, locally focused, and separate from state tourism.

Natural State Tourism Project is privately owned and is not affiliated with the State of Arkansas or any government tourism organization.

Some featured placements, business spotlights, or advertising opportunities may be paid partnerships. Our goal is to keep those placements useful, relevant, and clearly connected to local tourism discovery.

The project is operated separately from our development services, though both share the same larger goal: helping Arkansas businesses build a stronger online presence.

Get Involved

Want to feature a business or suggest a local favorite?

Reach out for advertising, featured placement, partnerships, suggestions, or future Arkansas guide coverage ideas.

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